For example, it's not "Daximyl by Rocher",
It's just Daximyl.
Why don't pharmaceutical companies build up THEIR brand, rather than the product brand, when products can come and go quite quickly.
Maybe THAT is the reason why.
Forget the past.
So MERCK forgets Vioxx.
And marches on, victorious!
(Putting many of the vaccines into our kids.)
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