For the ultimate PR campaign you need the media, the government and the institutions on your side. Then it won't matter how crappy your product, people are likely to buy it!
And if your product is so crappy people still refuse to accept it, just get the government to: (1) pay for it on behalf of consumers, (2) punish those who refuse to accept it, and if you're really desperate, (3) mandate it!
Voila! High uptake rates, no matter how crap your product is!
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