No technology should be employed unless it's environmentally friendly...

And produces no toxic by-products that cannot be fully "disarmed" and made harmless, before being released into the environment.

This is a simple morality, caring for the planet, that should be at the forefront of our thinking when considering any new or existing production.

We owe it to future generations, the creatures of the earth, ourselves, and to our mother, the earth, itself!