Cultural hegemony explained - ED RANKIN

(1) Cultural hegemony refers to domination or rule achieved through ideological and cultural means. The term refers to the ability of a group of people to hold power over social institutions, and thus, to strongly influence the values, norms, ideas, expectations, worldview, and behavior of the rest of society.

(2) Cultural hegemony is the domination of a culturally diverse society by the ruling class who manipulate the culture of that society—the beliefs, explanations, perceptions, values, and mores—so that their imposed, ruling-class worldview becomes the accepted cultural norm; the universally valid dominant ideology, which justifies the social, political, and economic status quo as natural and inevitable, perpetual and beneficial for everyone, rather than as artificial social constructs that benefit only the ruling class.

ED RANKIN

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